Let’s say you collected the country where your subscriber resides in at signup and you would like to send a promotion to only that subscribers that lives in a specific country, for this you can create a segment and send the promotion to only subscribers that live in a specific country.
Here’s how to create a segment for a specific country :
1. Click on the "lists" tab.
2. Select your list.
3. Click on "Segments"
4. Click on "Create segment"
5.1 Give your segment a name corresponding with the country, example United Kingdom.
5.2 Click on the Add new rule dropdown box and select the "United Kingdom" custom field.
6. Click "Create Segment"
After your segment has been created, you can view subscriber from that country by clicking on "Browse subscribers".
Now you can send a campaign to only subscribers that lives in the specific country by selecting the segment when you create your campaign.
You can create a segment for each country.