Segmenting can help you group subscribers based on their custom information collected at signup or based on their activity.
Let’s say you collected the subscriber’s gender at signup and you would like to send a cosmetics promotion to only female subscribers, for this you can create a segment and send the promotion to only female subscribers.
Note: To collect your subscriber’s gender, you need to create a Gender Custom Field for your subscription form.
Here’s how to create a segment for only female subscribers:
1. Click on the "lists" tab.
2. Select your list.
3. Click on "Segments"
4. Click on "Create segment"
5.1 Give your segment a name, example Female.
5.2 Click on the Add new rule dropdown box and select the "Gender" custom field.
6.1 Make sure the Segment rule is “Gender: is : Female"
6.2 Click on “Create Segment”
7. To view your subscriber in the segment, click on “Browse subscribers”
8. Now you can view all the female subscribers that's subscribed to the list.
Now you can send your campaign to only female subscribers by selecting the segment when you create your campaign.
You can also create a segment for male subscribers in same way as above, if you would like to send promotions to only men.