Let’s say you collected the US State where your subscriber resides in at signup and you would like to send a promotion to only that subscribers that lives in a specific State, for this you can create a segment and send the promotion to only subscribers that live in a specific Us State.
Here’s how to create a segment for a specific US State :
1. Click on "Segments"
2. Click on "Create segment"
3.1 Give your segment a name corresponding with the US State
3.2 Select the list/lists which the segment should apply to.
3.3 Choose "All rules"
3.4 Select "Match by : Field"
3.5 Select "Match by : U.S States"
3.6 Select the State
3.7 Save your segment
Now you can send a campaign to only subscribers that lives in the specific US State by selecting the segment when you create your campaign.
You can create a segment for each US State.